June 01, 2020
How we shook our organizational imposter syndrome and decided to share what we've learned over the years.
By Caleb Oller in marketing

Beginnings are wobbly times.

These words that still resonate with me today, over a year since they were spoken by the instructor of my first guided medication practice. As we embark on new endeavors, we’re reaching for new, unexplored spaces, testing skills we haven’t yet developed. We have to give ourselves space to fail, and the mercy to kindly forgive ourselves when we do. It’s with that spirit that I begin writing this 287th draft of Township’s “first” blog post.

When embarking on this blogging journey, I turned to people I respect. Eli Altman’s recent post “Why do I suck at marketing?” really resonated with me. (We were fortunate to work with Eli and A Hundred Monkeys during our rebranding process.) He writes, “If you produce something thoughtful and high quality, and share it with people in a genuine way, hopefully those people will do the marketing for you.” That’s long been our approach—do great work alongside great people, and the work will find its way to you.

That has historically worked well for us. Since our inception in 2014 we’ve seen consistent, profitable growth. More importantly, we’ve built an incredibly talented team full of wonderful human beings, and formed meaningful partnerships with companies that inspire us. Our growth has been fueled by human relationships, which has been incredibly fulfilling.

In March 2020, COVID-19 turned our world upside down: active projects slowed down, leads in the sales pipeline suddenly stalled, and fresh leads were nowhere to be found. I’ve spoken to a number of other agencies, they all reported similar experiences. Still, we were fortunate. We had existing engagements in place that would ensure our short term viability. We’d have to make hard choices, but we could make it. We can make it.

That brings us to the here and now, writing this blog post. We find ourselves with a bit more time our hands than we’re accustomed to. We’ve spent some time looking back on our experiences over the last six years—we’ve learned a lot. It’s time to shrug off the organizational imposter syndrome and speak to what we’ve learned. I hope you’ll join us. Mostly, I hope the second post will be easier.

*GIF courtesy of @cincinnatizoo